The Eaton Brewery is recorded at Church Lane from at least 1643.

William Cooper is a Brandy Merchant at Eaton in 1783.

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Monthly invoices from March to July 1841 each read -

`Bought of T. W. George
1½ barrels of beer .............£2/11/-
Supplied to Edward Loombe.'

(THOMAS WILLIAM GEORGE is given as a brewer at Eaton in 1836 - 1858)
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Richard and Charles Marston were running the concern by 1883.
Arthur Day was owner by 1887.
By 1888 it had merged with the Dereham brewery of Cooper Brown
(Crown Brewery)
From then on it traded as Cooper Brown & Day.

By 1899 Mr. E.K. Saul was manager of the Eaton Brewery.
Company paperwork was then headed `Cooper Brown & Co. ' although the names `Crown Brewery, Dereham ' and `Eaton Brewery, Norwich ' still identified origins of documents.

By 1904 Charles Pearce was the owner.
On Thursday 9th March 1905 a wine licence was applied for.
Manager George Brown described that to complete orders for wine they had to be supplied from Dereham since that brewery held a wine licence.
Charles Pearce said that since he already held a wine, beer and spirit licence for the Dereham business, this application should not be considered a new licence, he merely sought authority to sell directly from Eaton.
Licence granted.

Brewing ceased 1925

Charles Pearce sold out to Steward & Patteson in 1923